Jason Loper has over 10 years of experience in editorial copywriting that has culminated in thousands of blog posts that cover everything from DIY projects to brand building. From contributing and editing the popular nesting blog Apartment Therapy to leading content development at the consumer-facing Kenmore and Craftsman blogs, Jason writes posts that are relevant, engaging and packed with information.
APARTMENT THERAPY
Hacking the IKEA Lack: One Table, Ten Different Ways — IKEA hacks have always been a perennial favorite at Apartment Therapy. This post, which garnered the most pageviews of any post that year, rounds up ten ways to transform one affordable table.
How To: Remove Candle Wax from Just About Anything — In addition to being evergreen content, the SEO value of this post also brings it to the top of many Goole searches for removing candle wax.
Easy & Temporary Ways to Dress Up a Rental Like You Own It — This post pulls together existing content on the site to create new content.
Project Preparedness 101: A DIYer’s Shopping & Resource Guide — Coming from Apartment Therapy’s resident DIY expert, this resource guide provides readers with a list of tools, supplies and checklists to get started on their own projects.
House Tours: Combined photography and editorial to document stylish Chicago homes.
Christina’s Stylish (with a Touch of Humor) Home
Edgar & Larry’s “New Parisian” in Rogers Park
Steve & Stacey’s Vintage-Inspired DIY Modern Apartment
Jess’s Lovely Lakeview Apartment
Katherine & Jem’s Humboldt Park Bazaar Apartment
KENMORE BRAND BLOG
Before & After: Hermogeno Designs’ Kitchen Renovation — Before and after posts are endlessly appealing to readers on both the blog platform and social media channels. This post uses UGC content and a survey format to the story of a kitchen makeover – complete with Kenmore appliances of course.
9 Things to Launder Before Fall & Winter — This post is an example of creating seasonal content that can be used year after year.
5 Ways Technology Is Making Home Life a Little More Amazing — As the Kenmore brand started introducing smart appliances to their lineup, this post helped communicate how these new tools can serve customers.
How to Determine Whether You Have a Gas or Electric Dryer — When the Kenmore brand identified that online customers were having difficulty identifying whether they have a gas or electric dryer, the blog was tasked with educating those consumers. Mission accomplished.
Kenmore Appliances Are Now Available on Amazon — Kenmore appliances launching on the Amazon platform was some of the biggest news in the brand’s 100+ year history. This post put a consumer-facing spin on the brand’s press release.
CAPTAIN DAPPER
From Bette Davis to Divine: Don Bachardy On 50 Years of Portraits – A conversation with portrait artist Don Bachardy covering life with Christopher Isherwood, the history of the Santa Monica house the two shared and that he still calls home, and, of course, his life as an artist.
About the Time I Posed Nude for Fine Artist Bernard Perlin – A look back at the life of Bernard Perlin, our relationship and the experience of posing for a portrait shortly after his death at the age of 94.
David Hopkins Brings the Drama to a Vintage Lakeview Apartment – Oh wait a little paint, some furniture and the talent of a Chicago interior designer can do!
Dapper DIY: Turning Two Dated Old Ties Into One Reversible Bow Tie – The only thing more dapper than a bow tie is a handmade and upcycled bow tie.
THIS AMERICAN HOUSE
The Easy $13 DIY Laundry Shelf — Because fun, functional shelving need not cost a mint or come from a big box store.
American System Built Homes: A Complete List of Frank Lloyd Wright’s Early Prefab Homes — A post that documents the growing number of confirmed American System Built Homes.
A Final Tour: Saying Goodbye to the City Condo — A house tour of the condo that started a career in blogging and interior design.
3 Ways to Use Green Tomatoes — The totally Pinterest-ready post that provides a solution for all those green tomatoes that gardeners frequently find themselves holding at the end of the growing season.
